OK.  This post is going to sound a little weird coming from me, because I’m not a big fan of network marketers and companies that embody that type of marketing environment for their affiliates/distributors.

But, the fact is…everywhere I go, I’m being BOTHERED by network marketers.  Point blank…I hate it.  It’s like…oOo I have someone’s email address.  Or oOo I have someone’s attention for a minute.  Let me pitch him/her my money making opportunity!

I’m involved in many social network sites, and I really go on those sites to not only meet and greet new and potential customers, but also to spread knowledge and make contacts.  But there is an evil group of these social networkers who ABUSE this privilege to try and pitch their opportunity on everyone with an account.

Seriously, this pisses me off.  Hence, why I’m here today to TEACH you how to properly promote your opportunity to someone.  Please take notes, as this is quite simplistic, people.

OK…let’s go…

The big secret to network marketing is knowing your product to a T, and then presenting your opportunity to those who ASK for it.  That’s it.  Otherwise, if you’re FORCING people to hear you out, and BEGGING them to join up, you’re like a car with no gas.  You’ll be going nowhere, and you’ll sure as hell will get there fast.

How can you tell whether someone is perfect for your opportunity?  Well, my greatest tool for pinpointing whether people are perfect for your opportunity, is CONTENT.  Yes, that’s my secret.

People who are interested in your content, will want to find out more about it.  And will proceed to the next phase, which is getting a hold of your opportunity.

For instance, let’s say you promote Pre-Paid Legal.  Now, I know this company is a reputable company, but some of the people who are involved with them are horrible marketers.  So, they should listen up…

Why would someone want to join Pre-Paid Legal?  Well, I know one reason would be because you get access to a highly reputable attorney at a fraction of the price…since it’s almost like ‘lawyer insurance’.  As long as you put in the pool, you’ll get a lawyer when it’s your turn.  Just like medical insurance and auto insurance.

So, the price point would be a major factor.  Now, you just have to come up with the content where you discuss Pre-Paid Legal as the solution to finding a lawyer for cheap.

Why would someone need a cheap lawyer?  Write a report that discusses needs for lawyer services, and discuss Pre-Paid Legal being a economically sound solution to paying high legal fees.

Or, write articles around this.  Base an entire newsletter around reasons why you would NEED Pre-Paid Legal.  Write an ebook talking about the entire Pre-Paid Legal compensation plan as a ’stream of income’.  Create a website for it, create an affiliate program for selling the ebook, so that other people and webmasters will want to promote it for you.

So, you’d have affiliate marketers selling your ebook that’s basically a long form endorsement for Pre-Paid Legal’s services and such as a solution for someone’s legal problems.   You ask your customers to sign up to your email newsletter (autoresponder) after they buy your ebook, and use the email newsletter to communicate with these guys to get them to really take the next step into investing in Pre-Paid Legal.

There you go.  That’s MY secret for network marketers.  When I come across an honest one, I’d show them how to build up their prospects for their programs.

The key is, content is king.  I don’t care how many times you’ve heard it…it’s TRUE.  Only people who are truly interested in an opportunity or service will SEARCH for it.  Search engines, social network groups, blogs, etc.  You just have to find out where they would go to look for an answer…and put your CONTENT there.

Once you have a prospect, you basically have to do the following:

• Tell them your experience with the program, and why you devote your time to it. And be HONEST!
• Offer your assistance once they sign up to your program, and be there for them.
• Show them how to promote the opportunity.

THAT’S IT!

Let’s be real here…when it comes to ANY opportunity that you joined up with, what were your main concerns?

1. Why would I need it? You tell them with your CONTENT.  They were looking for your content, and it basically gives them the reasons they need.
2. I wanna see proof that it’s worth my time and money.  That’s where your story comes in (and a few testimonials if you can get your hands on some from the program).
3. What if I need help? That’s why you offer your assistance, and continue to help them once they sign up. Don’t leave ‘em high and dry once money changes hands.  If you’re in a MLM, your success is based upon their referrals, too.
4. How would I do it? That’s why you have to teach them how to promote once they’re in…and let them know that’s what you’ll do, too.

All of your prospects’ needs should be addressed right there…and you should score sign ups with your program.

Hope this helps all the struggling network marketers.  And don’t even think about pitching me your opportunity.  I have my own opportunity.  It’s a website, and you’re on it right now.  LOL

Until next time,

T.M. Harris