This isn’t going to seem like a secret to many, but this one is a real gem that I’d thought I would share with you.  With this, you’ll be able to get people who normally would have never wanted your product…but then all of a sudden they want it like crazy!

OK, here it is…

Demonstrate a need for your business.

Seriously, you have to give someone a reason for wanting to do business with you or your company.  What’s that reason going to be?  That’s why you have to demonstrate a need for your business.

Let’s say you sell a bunch of books about personal financial education.  Now, to an average joker like me, why would I ever want to shell out $49.95 for a bunch of books teaching me what to do with my money?

Well, you might want to start by showing WHY someone would want to learn more about handling their finances better.  You can show them in an article about the declining value of the dollar is going to lead to higher prices for everything, and how inflation is imminent.  This could lead to the elimination of Social Security, which means no money for you in the future when you get old.  So, managing your money better NOW, will help you in the long run.

And you can go into great detail with some statistics backing up your claims…maybe even get some recordings or people on the street agreeing with you, or something similar. But the fact is, you’re trying to show people that they NEED your product, and you’re giving them a reason.

I mean, if you just put the books out there, with a sales page talking about what your books are all about…then why would someone want your books?  You need to show them WHY they need your book.   Look at all the infomercial gurus out there.  These long commercials show you different NEEDS for their product.  They don’t just talk about what the product does.  They give you instances where the product is NEEDED…point blank.  And if someone can relate to the situation(s) being presented, they’ll understand that they NEED the product in order to remedy their own problematic situation.

Like I said, it might not seem like much, but you’d be surprised as to how many business’ websites do not show a need or an immediate purpose for their item/service.  Maybe this post will get more people looking at their own websites and sales copies…and see if they’re showing an instance where someone would NEED their product or service.

T.M.